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To maintain high ethical standards, a company must strive to achieve complete transparency and honesty in its various dealings and procedures. All stakeholders’ benefit must be taken into consideration in formulating the broad framework of the policy in operation. At the same time, the commercial requirement of increasing profits generated demands cost reduction and high yield. The two aspects are divergent, from a commercial point of view. An effective strategy for the long term results could be to maintain high ethical standards therby compromising on the short-term benefits. A classic case in point would be Tata Steel Ltd. The company has established and maintained high standards of quality in its products and the various services it offers. As there is no concrete parameter to gauge ethical standards, an indirect review is provided through two simple parameters—customer satisfaction and employee growth index. Both these parties which are directly influenced by and involved in the services and products provided by the company tell the story of this 100-year old company. It has the distinction of not going into a lockout ever in its history; a true indicator of the employee satisfaction. Its clients have also had a more or less glitch free experience in their various business deals throughout the long history of the firm. Basic values of honesty and integrity are honoured and rewarded in the company.
Such results can be replicated across other sectors and brands. When a brand is forthright in its policies and execution, its clientele receives the full merit and benefit of doing business with it. As a result, the business grows. As growth enables the flow of capital and enterprise, better technology and work culture develops in the company. This inadvertently leads to stories of improved profit-making ventures.

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